BeerSweden Again Appointed 2012 World Beer Cup® Media Endorser!

| maj 13, 2013

Once again we’re very proud to announce that BeerSweden has been appointed an official World Beer Cup media endorser.

Screen shot 2013-05-13 at 6.21.25 AMIn 2012 we were the only Swedish online media source to attend and cover the biennial competition regarded as the ‘Olympics of Beer’ when it was held in San Diego, California.

Next April the world’s largest commercial beer competition moves inland to Denver, Colorado, and once again we plan to be there, bringing you all the action from the epicentre of arguably the most exciting beer scene on earth.

The 2012 competition boasted the strongest field of entrants since the event began, with 799 breweries from 54 countries entering 3,921 beers in 95 beer style categories.

“Brewers all over the world participate in order to win recognition for their creativity and brewing ability,” said Charlie Papazian, President of the Brewers Association, the US-based trade association that has put on the competition every two years since 1996. “For a brewer, a World Beer Cup gold award allows them to say that their winning beer represents the best of that beer style in the world.”

Entries for the 2014 awards are being invited from November this year and it will be exciting to see if any Swedish breweries are up for the challenge of pitting their beers against the best in the world.

Who would you like to see representing Sweden in Denver next year? Are there any Swedish breweries that have got what it takes? Let us know so that maybe together we can encourage them to book some flight tickets Stateside!

 

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Category: Articles in English, Senaste Nytt

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